Did you know that your online small business could still benefit from traditional marketing or offline marketing? Yes, offline and online forms of marketing do not have to contradict each other. Instead, you can integrate both into your marketing mix to ensure maximum returns from your investments. Studies, in fact, have shown that offline marketing has the power to influence the behavior of online customers. Offline marketing strategies tend to reinforce the message that comes from its online counterparts.
So how do you exactly combine offline and online marketing strategies to your marketing campaign? There are many ways to do this, and you can even devise one on your own if you let your creative juices flow!
Invest in a professionally designed website.
This will carry a message to your target customers that you offer exactly what they need and you can be contacted in case they have concerns about your product or service. Make sure it is constantly updated with fresh content, and never make it appear as though it has been abandoned for ages. You don’t want to turn off potential customers, right?
Include your site URL in all your offline and online promotional materials.
Make sure your business gets as much exposure as possible so that it gets known faster and customers will find their way to you. Put your domain name on your business cards, signs, letterhead, banner ads, search engine marketing, blog, and other marketing avenues you are using.
Encourage people to log on to your site to know more about your business or product.
For example, if you advertise in newspapers and magazines about your latest products, tell your audience to visit your site to learn more about what you are offering. Of course, your site URL must be easy to remember, and this especially holds true when you advertise in media such as TV, radio, and digital billboards.
- Offer special coupons. Entice people into visiting your website by offering coupons, discounts, and other great deals. That way, you can increase your chances of getting sales.
- Get your online and offline marketing efforts ready before you launch your marketing campaign.
- Both methods of marketing should be in place and must run simultaneously for maximum results.
- Go for consistency.
Make sure that your online and offline strategies complement each other and neither one is lagging behind the other. It is recommended that whatever you put in your print or TV ads, it must also be placed on your website. Not only that, you can also take advantage of other methods of online marketing to strengthen your offline marketing efforts. Some examples include blogging, forum posting, social networking, video sharing, and article marketing.