Easy Search Engine Optimization Ideas For Dentists
Is the website for your dental practice failing to get a lot of search traffic? If you’re not getting a lot of search traffic, you may want to optimize your site for search engines. Here are a few tips that you should try out.
Make Your Location Clear
You need to make sure that your dentist’s office is showing up in local search results. You should ensure that search engines can correctly identify your location. You should include the name, address, and phone number of your practice in the footer of your website. If you do that, your location will appear on every page of your site.
It’s also an idea to use location-based keywords. If your dental practice is in Cairo, New York, then you should use keywords like “Cairo NY dentist” or “dentist Cairo.” A lot of people use keyword phrases similar to this when they search for a dentist.
Lastly, you should add your dental practice to search engine directories. Search engines will rank a business higher if the business has a complete directory listing. Filling out a directory listing will give you an advantage over other dental practices in the area.
Ask People To Review You
You’ll see your search rankings improve if a lot of people leave positive reviews of your dental practice. You should try to encourage people to leave great reviews for you.
Obviously, directly requesting reviews can be annoying or unprofessional. You don’t want to hassle people into giving you a review. You should just try to encourage them to take the time to write a review for you.
Go above and beyond for the sake of your clients. Work to give them the best possible dental care. If you mention reviews in passing, they’ll want to review your dental practice when they have the chance to.
Add A Business Blog
People that are looking for a dentist may not search for your practice specifically. In fact, they may not search for a local dentist at all. Instead, they might search for solutions to their dental woes.
That’s why you should add a business blog to your website. In the blog, you can talk about all kinds of different dental health problems. You can talk about gingivitis, cures for bad breath, ways to manage dental pain, and so much more.
You should refer people to your practice in every post that you make. You should also link to the main page of your website. It’s a good idea to include share buttons on your blog. That way, people won’t just find your posts through search engines. They’ll also be able to see them on social media.
Search engine optimization doesn’t have to be complex. There are plenty of simple and effective things that dentists can do if they want to improve their rankings. If you utilize a few of these suggestions, you’ll see your search traffic increase in no time. As your search traffic increases, so will your business.